CIC Association

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Full story click here: http://www.sikhnet.com/news/future-sikh-media-personal-perspective-...

Does the channel show leadership in terms of commentators, spokespersons and a round-up of perspectives? At this point the answer is no. They do however, have a newsround-up.

Does it have the potential to reach a youth audience? In my view, yes but only if programmes are developed with passion for addressing today’s agenda for example community-based issues, the recession and social integration issues.



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