Here is one way...
Traidmark.org = Not / For Profit + Social Enterprise Innovation Germinater
Traidmark.org enables you to gain from hard work (performance pay) while adding value to any enterprise by funding innovation and running your enterprise as a Not For Profit or For Profit organisation that invests any surplus funds (or 100% net profit in the case of the for profit organisatioin).
This is how it works.
The organisation invests surplus profit in NEW Innovative enterprise (which helps make that organisation continually evolve because of this structure) which creates better services through institutional innovation. Everyone who works hard can still get financially rewarded through performance pay but there is a goodwill boost as everyone knows the organisation is solving human problems in the most efficient way possible by using innovation.
This adds significant customer loyalty and enables hard work to be rewarded through pay while investing in innovative solutions to social problems.
Anyone can implement the Traidmark business model. This is because any surplus created can be invested in innovative social enterprise which makes it a lot easier to 'do good'.
So Traidmark is promoting the benefits of creating and running Not for profits that importantly invest any surplus cash in NEW innovative social enterprise not for profits. This enables good work to continually evolve and fund even more innovative work that is more efficient.
Video explanation of the benefits http://www.youtube.com/watch?v=Vp4xiNqWGe8
A two way discussion is recorded here here https://admin.na4.acrobat.com/_a827006733/p35975597/