CIC Association

Serving Community Enterprise

The bottom line for social business

In his video describing the work of Grameen Danone, Muhammad Yunus relates the 'bottom line' as being the number of children removed from malnutrition. In 2006, P-CED was actively engaged with a similar issue which began with the 'Death Camps, for Children' article. 5 years later the problem was finally recognised by mainstream media.

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