as we're currently looking at another brand identifier, I thought this was particularly relevant
'The CIC will present new opportunities for social enterprises to benefit the people they serve............Easy for investors to understand,........ it will help create a strong new brand for social enterprise and a new marketplace for social investment........ By doing so, it will cut the costs of setting up and financing social enterprises. It will recognise the strong links between social enterprise and the wider community, encouraging stakeholders to engage in enterprising communities. This in turn will improve the delivery of local services.'
click here for the full article : http://hansard.millbanksystems.com/written_statements/2003/mar/26/c...
comments please ;-)