CIC Association

Serving Community Enterprise

Social Traders puts social firms on the Google map

The launch of the ‘Just Buy’ campaign last month by Social Firms UK invited consumers to buy on a regular basis from their local social firms.
The campaign so inspired social enterprise advisor Bob Northey, Director
of Social Traders, that he offered his services in order to create a new Google
map using the latest mapping tools provided by the popular internet search
giant. The map is being launched today
by Social Traders in partnership with Social Firms UK and can be found on the
internet at
hosted by Google. Social Traders provide
marketing solutions for social enterprises, including social firms, and
specialize in internet promotions using social media.

The on-line map provides details of more than 140 social firms participating in the ‘Just Buy’ campaign
and registered with Social Firms UK. Social
firms are businesses that trade for social or environmental purposes,
reinvesting their profits back into the company, but most importantly they also
create valuable employment opportunities for many hundreds of people with
disabilities. Social firms run coffee
shops, laundrettes, mail and packing services, horticultural services and a
host of other trading activities across the UK from Cornwall to the Orkneys.

The ‘Just Buy’ campaign is encouraging everyone to support their local social firms by becoming regular customers. The new interactive map not only locates each social firm, but offers internet users the chance to zoom in, using either the
map or satellite view, and where available access the amazing 360° street view. Bob Northey said ‘Now that most people have
access to the internet at home, at their local library or even on their smart
phones, access to Google maps is literally at our fingertips. I want to encourage internet users to use the
Social Firms map to find their nearest social firms and become regular
customers and so help these social enterprises to become truly sustainable. The map that also has links to each social
firm’s website will be a valuable resource for schools and colleges enabling
students learning about social enterprise to identify social firms in their
local communities and regions.’

Folded Corner: Social Firm: <br / Netherne Printing Services, Dorking using Street View in Social Firms UK
Google map" v:shapes="_x0000_s1027" align="left" height="198" hspace="12" vspace="10" width="81">

Social Firms UK CEO Sally Reynolds said ‘We are very excited about the ‘Just Buy’ campaign and very much welcome the new map created by Bob Northey of Social Traders. I hope that all our customers who use the new
Google map will let sales staff know when visiting their local social
firm. The launch of the map today
compliments the information about every social firm and more details of the
‘Just Buy’ campaign found on our main website at .’

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